How To Get Your Sales Leads To Take Wing by Boosting Twitter User Engagement

How To Get Your Sales Leads To Take Wing by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.
Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.
If you want to boost engagement, then take a moment to review these simple tips.
Shorten Your URL Links
Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.
The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.
Use Images in Your Tweets
Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.
If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.  I’m thinking of writing a post about the Twitter cards; if you are interested in learning more about these just leave a reply to this post below and let me know.
You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.
Ask People to Retweet Your Tweets
Sometimes you just need to ask people to do exactly what you want them to do.
As my daddy used to tell me “…the worst they can do is say no”.  Ask people to retweet your tweets.
Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.
This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.
Include Actionable Words in Your Tweet
Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:
  •  Download
  • Free trial
  • Subscribe
  • Learn more
  • Read now
  • Gain access
 Engage Your Twitter Followers
You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.
If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.
You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.
Tweet Late at Night
The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.
If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.
In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.
Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.
Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about my done-for-you system.
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The 18 Questions you need to ask before partnering up with an affiliate company…

The 18 Questions you need to ask before partnering up with an affiliate company…

What you need to ask before partnering up with an affiliate company…

As I continue my journey building my own affiliate marketing business, I have to admit that it’s been quite a learning experience.

Despite having a fantastic business background and working with some of the best business systems a multibillion dollar company could provide, I was totally lost about how to use the internet to generate real income.  Let alone, to think of surpassing the salary, bonuses and perks I worked hard to achieve over the course of my career.

This sounds silly, but my confidence to grow an online business was about a 1 on a scale of 1-10. I wasn’t a fan of social media and not only did I not understand it, I did not want to understand it.  For the life of me, I couldn’t understand why would anyone want to know what I ate for breakfast?

So, when I entered the world of online marketing, I was lucky that the initial and most important part of starting an affiliate marketing business was already done for me when my wife and partner started her own business and chose her first affiliate partner.  To quote an “Indiana Jones” movie, she “chose wisely.”

I learned from experience the tools made available to affiliates are incredibly important if they are to be successful marketers and make sales.  Let me be clear about this.  I am talking about people like me who had little or no experience with affiliate marketing.  Honestly I had no idea what systems and steps I would have to learn or what basic software tools I needed to purchase just to get started.

As I did research and tried to wade through all of the information and misinformation on the internet, I did learn one thing.  If I jumped in without a system, I could and probably would lose a lot of money making costly mistakes.  Why?  From personal experience all top companies provide their leaders with operational manuals and require constant coaching that when followed ensures a profitable and predictable outcome.  They also require ongoing training, goal setting and accountability to maintain peak performance.  In other words, everyone follow the same “success” path.

Does this guarantee success?  Absolutely not.  Success is no more guaranteed in this venture than working as an employee in any type of business because people are unique and each person’s work ethic is different.

Now, if you have decided to move forward entering your first affiliate relationship, how do you decide what company is the best one that will help you reach your goals?

For our purposes, let’s assume you have already figured out who your ideal customer is and that you know what they want.  If your still not sure, see my earlier post about your “avatars” to find your ideal customer.  Let’s also assume that you have a clear financial goal in mind and understand that there will be extra costs involved and you have already looked at different products.

Instead of listing the countless affiliate programs available, I going to point out some questions I would ask that will increase your ability to be successful achieving personal and business goals.

  • How much is the initial training and what does it cover?
  • If I want to grow my business and earnings does the company have a track record and training program to help me achieve my plan?
  • Is their training geared only for the specific company or will it help me to work with multiple companies to develop multiple streams of income?
  • What additional types of training do you offer?
  • How much will it cost to gain your licensing rights?
  • What tools do you provide that will help to make sales and what do I need to purchase on my own and have in place before I can start earning?
  • Do you have different levels of live events that will appeal to entry level people all the way up to your highest earners?
  • Are the products you offer physical or digital and do I have to be responsible for handling, shipping, collections, and returns?

Not enough questions?  Here are a few more to think about, especially for someone new when considering any business venture

  • How successful is the company you want to partner with?
  • Do they provide many of the necessary tools that you will need to conduct daily business?
  • Does the company understand that their growth is dependent on their affiliates and treat them accordingly with financial rewards and recognition?
  • Does the company provide value driven sales training right from the very beginning that is constantly updated and ongoing?
  • Is the company committed to constant training for its veteran marketers to meet their needs as they scale their business?
  • Does the company and its affiliates partners promote an active community offering help and support? Are members of the company hierarchy actively involved and responsive in the groups?
  • Does the company have ready-made quality tools for affiliates like funnels, emails, and other follow up necessities?
  • What types of products are offered to sell and does the company have different tiers (levels) of products?
  • Will the company take over the actual selling to the customer or does the affiliate have to assume the role of telemarketer and to make the sale?
  • Does the company offer passive commission?

One statement of caution, when doing your research on a company:  Do your research from many different angles and understand that all “reviews” will contain positive and negative opinions.  Look at the good and the bad comments, remember that people who fail rarely take ultimate responsibility.

What I learned in my own business is that deviating from the system model or not following my own mentor’s advice could lead to costly mistakes.  My definition of “costly mistake” goes beyond money, it translates to any action or inaction that slows down my forward momentum.

P.S. Need a place to start? 

Pick up a copy of this book. It’s just $3 and is a great primer on creating an entrepreneurial mindset and making a six-figure income online. ==>   


Let’s talk about your Avatar, your targeted customer.

Let’s talk about your Avatar, your targeted customer.

Hi, It’s Mike here!  Let’s talk about your Avatar, your targeted customer.

Ok, so you are ready to begin marketing your products, determined you niche, have the perfect product, the perfect funnel and are ready to drive potential clients to your incredible offer. You pull the trigger and horror of horrors your ad campaign doesn’t achieve the goals you wanted, sound familiar?

This is a real challenge for new marketers anxious to start generating income and replace some of the many dollars invested in their startup. For some reason their customer base is just not responding.

So here is my first creation tip… Clarity. Let’s talk about your Avatar, your targeted customer.


This is the fun part; create a dossier, give your fictional client a name because you are going to write a story about your fictional composite. This story is going to help you to understand their motivating beliefs, fears and secret desires that influence your customer’s buying decisions.

What is your perfect client looking for? They are looking for the very goods or services that you provide which solves their problems and help their business move forward. They are not concerned about the cost but the overall benefits to their business. They are someone you can build a “know, like and trust” relationship with, be loyal to your company, make return purchases and recommend you to their associates.

Here is an easy way to take the first step, start by standing in front of a mirror and taking a long hard look at the individual staring back at you. Don’t laugh… I’m serious.

Not only are you looking at your ideal customer, but you also know almost everything about them. You know their age, gender, physical condition, hopes, desires, greatest fears…. Well you get the picture.

Once you have identified your ideal customer the next step is important, write down everything you know about them that defines “you” and don’t be afraid to drill down to specifics.

Next start doing some research and be sure to use the most current information to dig even deeper. Think about learning their demographics, values, likely behavior patterns, motivating factors, and their long and short term goals that influence their decisions.

This is the fun part; create a dossier, give your fictional client a name and write a short story about them.

• Demographic research: age, gender, education, income level, marital status, occupation, religion and family size are good starters.
• Learn their language: Creatively use the language your customers use
• Motivating factors: Values, beliefs, attitudes, interests and lifestyles
• What are their points of pain, the worries that keep them up at night and explore their feelings.
• How did they find your product and what change has it made to their life?
• Filter out the sort of person you’d rather not work with etc.
• Design the sort of offer you know your avatar will respond to
• Filter out the sort of person you’d rather not work with etc.
• In addition, instead of guessing the most effective marketing media, or simply using the format that everyone else is trying, you can choose the method you know your target customers are most likely to look at.

Once you have your Avatar complete then design your marketing so that it speaks directly to your perfect customer. One word of caution, remember you are dealing with real people and their feelings, always market what you can deliver and be truthful with who you are.  And as a result you’ll increase your conversion rate, attract more of the right customer AND avoid burning money on advertising that simply doesn’t work.

Hint: ALWAYS HAVE YOUR AVITAR in front of you when:

• writing a blog post
• Working on some new copy
• Developing a new product or service, etc.

Stop Thinking Like An Employee And Start Thinking Like A Millionaire

Stop Thinking Like An Employee And Start Thinking Like A Millionaire

While reading a post from Michael Force it linked me to an excellent article that spoke about how to “Stop Thinking Like An Employee And Start Thinking Like A Millionaire”

This article is on target.  Below is the article exactly as it comes from Digital Altitude’s site.

7 steps to help you Develop a Millionaire Mindset

What is it that separates the rich from the poor? Why do some people come from nothing and gain everything while others don’t go anywhere? The answer is simple: It’s their mindset. Wealthy people have developed a millionaire mindset.

Everyone dreams of gaining success, financially or otherwise.   However, for most people, that’s all that it ever is…a dream. That’s because most people are comfortable where they are. They don’t push themselves to try harder. Comfort is a dangerous obstacle that gets in the way of success.

How do you develop a millionaire mindset then? How do you defeat the comfort of being where you are and start achieving more? Follow these 7 steps to start developing your millionaire mindset right now.

Focus on What You Want…And Then Go Get It

Successful people know what they want and they are not afraid to go after it. Having a millionaire mindset means not being afraid to go for your dreams.   Stop thinking, “I would like to do that but we’ll see if it works out.” Instead, decide now and tell yourself, “ I WILL do this and it Will work out.”

Now, don’t be a jerk about it. Just because you want to succeed doesn’t mean that you have to take away from someone else’s success. Just be more assertive (not aggressive) and go for it.

Become Goal Oriented

This step is crucial when you are developing your millionaire mindset. How can you achieve a dream if you don’t set goals to get it done?   Without setting goals, a dream is similar to being stranded on an island without a boat. You’ll never get anywhere. Instead, begin setting achievable goals right now. Your first goal should be something small. Once you achieve your small goal, set another goal that builds on the first.

Invest Money…instead of Spending all of It

You probably don’t believe it, but a lot of millionaires are frugal. They know exactly where every dollar is and what it did for them. Begin using this principle now. Know where your money goes and what benefit it provides for you. For example, it might be nice to buy a new 72-inch TV, but do you really need it? That money could probably be used better somewhere else. Invest it in the stock market or in online learning. You will get more from it if you do.

Never Stop Learning

Those who possess a millionaire mindset always value continuing education. If you want to be successful, keep learning. It is the best investment you can make. Educate yourself in new topics or improve old hobbies. You never know when or where that education will come in handy.

Think BIG

When it comes to setting goals, you want to start out by setting achievable goals. That is true, but make sure you have a big ultimate end goal. Maybe you want to start a business or you want to invest your way to a million dollars—there are all types of big goals. Make sure you reach big because even if you fail at your big goal, you’ll still be much better off than most people.

Live Within Your Means…Most of the Time

Millionaires are very careful with their money. They don’t spend money to merely look rich, but they do spend money if it will help them obtain greater wealth. You need to develop the same habits if you want to be successful. First things first—someone with a millionaire mindset understands the difference between value and cost. Just because something costs more does not mean it provides more value. The same could be said of something that cost less—millionaires know that typically you get what you pay for. Consider that concept the next time you purchase something.

Every Success Is Important to the Millionaire Mindset

There is no such thing as a small success. Every goal reached is an admirable thing. You might begin feeling like achieving ‘little’ goals is not going to get you anywhere. It will. Earning a million dollars is not an overnight game. It takes more time than that. Be patient and find joy in reaching every goal you have set for yourself. The more ‘small’ goals you reach, the better chance you have of eventually reaching your big one.

The millionaire mindset is really what sets the wealthy apart from the poor. CEO’s of online businesses won’t credit their success to a specific job or contract, but rather the choices they made on their millionaire journey. Use these 9 steps to develop your millionaire mindset and start your path to a million now.

Graduations are everywhere I look these days

Graduations are everywhere I look these days and in this episode of “Ask Matt Lloyd”, he talks about advice he would give to a college student who is looking to start a new business.

This is just the opportunity I wish would have been available and the insight I wish I had been given when I graduated all those years ago:

This episode was recorded on the beach in Jamaica at a Diamond Mastermind  with Diamond member Ken Canon, who lives in Maryland in the United States. Ken wanted to know what advice Matt would give to a young college student who might be about to graduate and looking to start a business.

He discusses some of the mistakes he made while a student at University and talks about some of the things he would have done differently if he had it do over again.

Matt explains the importance of trying out several part time jobs so that you have a good understanding of the things you enjoy and the things you do not want to do in your future career.

Then he shares some of the key things he wished he had been more focused on that would have enhanced his knowledge going forward.

To learn how to build your own online business, we invite you to check out for yourself the MOBE Affiliate Program to see if it is the right fit for you, click=> Here.

For tips on how to grow your business, click => Here.