Warning, this rant is not what you think it’s about…..

Warning, this rant is not what you think it’s about…..

Warning, this rant is not what you think it’s about…..

Hey there, it’s Mike here!

Four nights ago I was on a call with a good friend of mine, “super” marketer Marcin Marczak from London. We met about 8 months ago at a business workshop during an exotic breakfast in Bali, Indonesia.

He is one of those people who always takes an interest in others and the events around him with an amazing ability to build instant rapport. What is amazing to me is how well he transforms his observations into business relatable stories for future use to help new marketers create and tell their own stories.

Why am I talking about this?

He and I were discussing a problem common to many people who are just like me. How do we relate everyday seemingly uninteresting “happenings” that are positive and negative into a teachable moment?

I grew up a very private person and never wanted to “put my life out there;” so Facebook was never of interest to me. However, I learned that social media is critical in today’s business world because less and less communication is done face to face or even verbally, it’s done with a keyboard, short videos and programs like skype.

So as Marcin would say, the process is simple and all you have to do is just “take action” and do it!

Mike’s Tip: when you have a “warm” customer who wants to make a purchase… take them seriously.

Two weeks ago my laptop crashed, it suddenly got so hot it could have fried an egg, beeped out an error message and promptly shut down. Now I knew what the problem was, but decided my time could be better spent doing productive things for my business than disassembling an older laptop, searching and replacing the part.

So, I made the correct decision for the problem by deciding my time spent focusing on business was more valuable than paying a tech money to do the repair.

The solution was simple and I dropped it off at the computer store where I was already a customer, explained the problem to the owner and let him know that I need the unit for business. If it could not be repaired quickly and reasonably then just call me with a quote for a new machine.

My point is we already had a business relationship and since I had done business with him before, he fit the “know, like and trust” requirement.

The good part, I’m already a customer… So why did I buy my new computer yesterday from someone else?

He did not take an honest interest in me as the customer, ask pertinent questions, qualify my needs and instead assumed that my problem could be solved with a cheap price.

Here’s what I mean… He listened to my tale of woe politely, but didn’t really hear what I was saying or asking. I had already told him that I had a need, what I wanted and what I was willing to do. I basically handed him my “wallet” and he totally ignored it, he walked past the “low hanging fruit.”

He was more concerned with his own agenda and began pushing his “on the shelf” stock. He assumed a low price was more important than fitting the needs I just carefully explained to him. His solution didn’t fit my requirements. Another quick explanation on my part was answered with an “I got it” and we were finished with a promise to get back to me quickly.

I waited 2 days before calling him only to learn that his tech had not started the project and he would call me in a couple more days. When asked about the price of a new computer, he had not gotten around to it. OK, he is busy, I get it.

Two more days go by and still no call. Since I normally pass his store on my way home I stopped in to see if he had a solution. Not yet, they are really busy and just could not get to it… great. (Ok, I get it, you’re really busy, but your making your problem my problem… I’m skilled enough to create my own problems without anyone’s help)

The weekend is approaching and he closed a couple of days early for Easter weekend, no problem I will get it on Monday. I called Monday and he told me it’s next on the bench and no he hasn’t priced a new computer yet.

Day number 10, I speak with him on the phone and learned the computer is not repairable and trying to get parts will be difficult. Now I just want it back, and I will start looking on line for another computer.

Day number 11, I stop back, and there is my computer on the bench in pieces…he will have it ready for me to pick up tomorrow.

Day 12, the computer is in one piece and I pick it up after paying a $45.00 bench fee. Oh and I’ll have the quote ready for you tomorrow.

Day 14, I still don’t have a laptop and I placed an online order for two of them direct from the manufacturer following keyboard chats with the salesperson.

Here is the take away:
• If you are dealing with a warm customer, let them know they are important by listening to their “story” and provide quick follow-through.
• Don’t make them chase you, the marketer, for promised follow-up.
• Don’t make a rooky mistake by ignoring the “I’m ready to buy now” signal
• Treat every customer, new and repeat by their purchasing potential as a repeat customer over time and not just the current sale.
• Know your products and offer your best advice on the merits of the purchase, it builds trust.

The real issue is this is not a rant about the repair guys. It’s not even about the repair, but it is about the importance of taking care of a customer and it’s really about his lack of follow-through causing me to lose the Freedom to work from anywhere I wanted to be.

Suddenly, I am reminded of a time when much of my work had to be done in an office and I admit I’m spoiled.

I miss the freedom a laptop provides, not to mention the ability to be in the field with a camera and still conduct business while waiting for the light to change or wildlife to appear.

Did I mention not liking to write on an iPhone where the keys are too small for my fat fingers?

So, here is the sell, if you have never enjoyed the satisfaction building your own business with the freedom to work anywhere you don’t know what you are missing!

Want to find out? Contact me by email or skype for a free strategy session.

Talk Soon…

Mike

Ps: New laptop to arrive in 10 days.

PPS: if I had ordered this 10 days ago I’d be sending this message from my new laptop instead of this $@&$@ phone. Lesson learned.

PPPs: Thanks for the advice Marcin, you were right about slowing down and appreciating the journey!

If you like this article, please LIKE, SHARE and comment.  We’d love to hear from you.

The 18 Questions you need to ask before partnering up with an affiliate company…

The 18 Questions you need to ask before partnering up with an affiliate company…

What you need to ask before partnering up with an affiliate company…

As I continue my journey building my own affiliate marketing business, I have to admit that it’s been quite a learning experience.

Despite having a fantastic business background and working with some of the best business systems a multibillion dollar company could provide, I was totally lost about how to use the internet to generate real income.  Let alone, to think of surpassing the salary, bonuses and perks I worked hard to achieve over the course of my career.

This sounds silly, but my confidence to grow an online business was about a 1 on a scale of 1-10. I wasn’t a fan of social media and not only did I not understand it, I did not want to understand it.  For the life of me, I couldn’t understand why would anyone want to know what I ate for breakfast?

So, when I entered the world of online marketing, I was lucky that the initial and most important part of starting an affiliate marketing business was already done for me when my wife and partner started her own business and chose her first affiliate partner.  To quote an “Indiana Jones” movie, she “chose wisely.”

I learned from experience the tools made available to affiliates are incredibly important if they are to be successful marketers and make sales.  Let me be clear about this.  I am talking about people like me who had little or no experience with affiliate marketing.  Honestly I had no idea what systems and steps I would have to learn or what basic software tools I needed to purchase just to get started.

As I did research and tried to wade through all of the information and misinformation on the internet, I did learn one thing.  If I jumped in without a system, I could and probably would lose a lot of money making costly mistakes.  Why?  From personal experience all top companies provide their leaders with operational manuals and require constant coaching that when followed ensures a profitable and predictable outcome.  They also require ongoing training, goal setting and accountability to maintain peak performance.  In other words, everyone follow the same “success” path.

Does this guarantee success?  Absolutely not.  Success is no more guaranteed in this venture than working as an employee in any type of business because people are unique and each person’s work ethic is different.

Now, if you have decided to move forward entering your first affiliate relationship, how do you decide what company is the best one that will help you reach your goals?

For our purposes, let’s assume you have already figured out who your ideal customer is and that you know what they want.  If your still not sure, see my earlier post about your “avatars” to find your ideal customer.  Let’s also assume that you have a clear financial goal in mind and understand that there will be extra costs involved and you have already looked at different products.

Instead of listing the countless affiliate programs available, I going to point out some questions I would ask that will increase your ability to be successful achieving personal and business goals.

  • How much is the initial training and what does it cover?
  • If I want to grow my business and earnings does the company have a track record and training program to help me achieve my plan?
  • Is their training geared only for the specific company or will it help me to work with multiple companies to develop multiple streams of income?
  • What additional types of training do you offer?
  • How much will it cost to gain your licensing rights?
  • What tools do you provide that will help to make sales and what do I need to purchase on my own and have in place before I can start earning?
  • Do you have different levels of live events that will appeal to entry level people all the way up to your highest earners?
  • Are the products you offer physical or digital and do I have to be responsible for handling, shipping, collections, and returns?

Not enough questions?  Here are a few more to think about, especially for someone new when considering any business venture

  • How successful is the company you want to partner with?
  • Do they provide many of the necessary tools that you will need to conduct daily business?
  • Does the company understand that their growth is dependent on their affiliates and treat them accordingly with financial rewards and recognition?
  • Does the company provide value driven sales training right from the very beginning that is constantly updated and ongoing?
  • Is the company committed to constant training for its veteran marketers to meet their needs as they scale their business?
  • Does the company and its affiliates partners promote an active community offering help and support? Are members of the company hierarchy actively involved and responsive in the groups?
  • Does the company have ready-made quality tools for affiliates like funnels, emails, and other follow up necessities?
  • What types of products are offered to sell and does the company have different tiers (levels) of products?
  • Will the company take over the actual selling to the customer or does the affiliate have to assume the role of telemarketer and to make the sale?
  • Does the company offer passive commission?

One statement of caution, when doing your research on a company:  Do your research from many different angles and understand that all “reviews” will contain positive and negative opinions.  Look at the good and the bad comments, remember that people who fail rarely take ultimate responsibility.

What I learned in my own business is that deviating from the system model or not following my own mentor’s advice could lead to costly mistakes.  My definition of “costly mistake” goes beyond money, it translates to any action or inaction that slows down my forward momentum.

P.S. Need a place to start? 

Pick up a copy of this book. It’s just $3 and is a great primer on creating an entrepreneurial mindset and making a six-figure income online. ==>  http://it-begins-now.com/wifi-book   

 

Can you really make money online with affiliate Marketing?

Can you really make money online with affiliate Marketing?

It’s Mike here!

So, yesterday I spoke with a person who answered one of my advertisements and he wanted to learn more about my business and how it really works.  But after peeling back the layers I found the real question being asked was “Can I really make money online with affiliate marketing?”

While I almost shot back with a glib answer, I remembered when I was researching different online opportunities I was clueless and confused.  You see, I did not understand the affiliate marketing process at all.  It sounded too easy.

In fact, the more someone explained their system to me the more skeptical I became.  For some reason, I just could not stop thinking about all those products I still had in my garage, drawing circles and chasing money while working with a multi-level marketing company.

How often have you heard people describe what they do in an online marketing business?  Many times these marketers can’t describe their business because they are not clear themselves what their ultimate mission is.

There is a difference between owning a business and promoting the products of others that result in sales and earned commissions.  Learning to start, run and grow a business is one side of the coin, and choosing the income stream or streams that you want to promote are another.

While they work hand in hand with each other, what is the ultimate goal?  Is the goal to move product and make extra money or is it to build a sustainable and scalable business with multiple streams of income?    Well, the answer depends on your end goal and your business plan.

Here’s how I describe my business; I am a professional marketer who generates income by promoting products created by other companies as well as myself.  Here’s an example: Once I find a product that fits my niche and can agree to the creator’s terms, my primary plan is to follow my business model and drive new customers to the affiliate.  They buy and I am rewarded with a commission.

Because my niche products are educational in nature they follow my desire to work with and help other people to do the same.  This creates another income stream consisting of coaching and mentoring like-minded people who want to follow the same path.   Add to this another income stream from developing my own product to sell and webinars.   As I work the business, the goal keeps moving with each new Idea and eventually other affiliates to promote.

So, what’s the catch?  It seems so easy that anyone can do it, right?

Here’s the negative comment:  I’m going to post a disclaimer about online marketing being “easy money.” The simple truth is this, it’s not.  If you are looking to make quick money with no financial investment or time commitment then you are looking for a “scam business”, all you have to do is check the internet because it’s full of them.

Are seriously thinking of starting an online business or do you simply want to make extra money?  Then catch my next post…  I’ll be talking about the benefits to look for that may make one type of business more attractive than another.  After all, if you’re going to put the effort into your business, wouldn’t you want the best R.O.I.?

Hope you make it a productive week!

Are you interested in seeing more about our business?

Then I invite you to click here

                                                                  

http://it-begins-now.com/wifi-mill-video

 

 

Analysis Paralysis…an Affiliate Marketer’s Biggest Mistake

Analysis Paralysis…an Affiliate Marketer’s Biggest Mistake

Here’s some of the best advice I could ever give you… Analysis Paralysis is an Affiliate Marketer’s Biggest Mistake

The biggest mistake you can make as a new Affiliate Marketer is to get stuck in the learning acquisition mode.

But unfortunately, ‘Analysis Paralysis’ happens to most people who start with Affiliate Marketing.

According to Investopedia.com, ‘Analysis Paralysis’ occurs when an individual becomes so lost in the process of examining and evaluating various points of data that he or she is unable to make a decision with it.

If I had to make a bet, I would guess that 90% of you, right now, are making the same mistake…

You think that in order to start earning more, you need to go and start learning more.

In fact, a large percentage of people in our industry do the wrong things when they first start. Many are educating themselves TOO MUCH.

Don’t get me wrong – I value education— and I promote a lot of education products.

But too much learning is what causes “Analysis Paralysis.”

If you’re always stuck in knowledge acquisition mode, at some point, time and opportunity are just going to pass you by. You’re going to wake up six-months from now and you still haven’t made any money.

That’s when that negative voice starts talking in your head and you start thinking… “am I just wasting my time?  Does this internet marketing stuff really work?”

By the way, this is a natural tendency we all have because of the school system.

Most of us are raised from childhood to think the answer is always to ‘learn more,’ and learn enough so we don’t make mistakes.

But the only way to become successful is to overcome the fear of failure, and start taking massive action.

The best advice I could give you, is to go and start making a lot of mistakes

The difference between success and failureis failure. In other words, the people who make the most mistakes are the same ones who become the most successful.

So here’s what you need to go do right now.

First, find a great offer to promote.  A simple product (digital or physical product, doesn’t matter), and become an affiliate.

Then, write a 3 line ad.  Go find a platform of choice you can place that ad on (eg. Facebook) and buy some clicks.  Yes, buy some clicks.

At the end of the day, it’s all about getting qualified people in front of the offers. That’s it.

  • It’s time to stop learning (procrastinating), and it’s time to start doing.
  • Shift from being a constant consumer to a perpetual producer.
  • Do the things that actually bring in money—promoting your offers.

This is one of the biggest lessons you’ll learn in the new digital download, WiFi Millionaire.

Wi-Fi Millionaire clearly lays out your options for different home businesses, and gives you actionable tips and tools for getting more done (while having complete control over your schedule).

Before you know it, you’ll be using these productivity tips, filtering out distractions, and making more money in less time. In fact, some of the more experienced students are making thousands in only 30 minutes per day.

Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learn.

All This… For Less Than a Cup of Coffee

WiFi Millionaire only costs you $3… less than a cup of coffee at Starbucks.

But the real cost is not doing anything.

Claim your copy of Wi-Fi Millionaire NOW

Make it a productive week

Talk soon!

Mike

How do you find your avatar in the vast crowd?

How do you find your avatar in the vast crowd?

Hey there, It’s Mike here!

You should read this only if you are looking to make serious money with your business… How,? Wade through the vast crowd and find your Avatar

We wrote about the importance of creating and knowing your avatar if your goal is to build a website, create a blog or start an online business.

Well, we provided the details you need to research and now we are going to take a step forward and show how it all fits together on “paper.”  If you are stuck, then this just might be for you…

Ann, who is the creative partner in our business created this Avatar tool that we normally provide to people that we only work with.  What you should know:

  • First, this one is a PDF file that can be printed to go inside of your avatar dossier.

  • It’s 4 pages of detailed information that when completed provides everything you need to know to determine the best ways of marketing to your chosen niche.  How much you fill out is up to you, but the more information the better.  If you are wondering if all the information is worth the effort, my answer is how targeted do you want your audience to be for your offer?

  • Should you periodically update it?  Absolutely!

  • Why?  To quote a customer of mine in a former career:  “If you don’t mess with your business, I can assure you that somebody else will.”

So if you click here, you can download the first step towards success  >> IBN customer-avatar-workbook Systems to Success